Amplify the Signal

Strategic communication and creative direction that resonates for clarity, culture, and insight.

Resonance as Strategy

Communication works when it reflects reality, respects people, and helps them move forward together.

Clear direction and consistent execution are what allow communications to scale without losing coherence.

THRUM is a lens that makes direction intentional and execution repeatable.

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Fine-Tuning the Frequency: Case Studies

Every project begins by identifying the signal worth amplifying. The result is work that feels intentional, cohesive, and useful. The following case studies show how strategy, creative direction, and execution work together to support alignment, engagement, and change.

Logo with green and blue text

TradChattanooga is Chattanooga’s only authentic Irish session. Founded in 2025, the session has grown into a staple community gathering, bringing together traditional Irish musicians and listeners twice a month. This work focuses on identity, storytelling, and building community that is authentic, welcoming, and accessible.

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Logo of the University of Tennessee with a blue and white emblem and the text 'of Tennessee'.

Strategic creative leadership across brand management, impact reporting, brand reputation, and employee engagement. This work translates the company’s mission and purpose into internationally award-winning, clear, human-centered, omni-channel campaigns—connecting people to meaning both internally and externally.

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Work with me

If you’re looking for clearer direction, stronger alignment, or communication that holds as it scales, let’s start a conversation.