About

I’ve spent most of my career working at the intersection of design, storytelling, culture, and communication; helping organizations translate complex ideas into experiences people can actually feel and recognize themselves inside.

Half my brain is visual. The other half is language. I’m a musician too, so my work naturally lives where image, rhythm, harmony, and meaning converge.

Over time, I became less interested in communication as information delivery and more interested in communication as emotional infrastructure: the systems, stories, environments, and repeated signals that shape trust, participation, and belonging over time.

That perspective has shaped work across brand systems, documentaries, editorial platforms, campaigns, organizational culture initiatives, and community storytelling projects. Some of it has happened inside large institutions. Some of it has happened around tables, in sessions, on stages, and in local communities. The underlying questions remain the same:

What makes people feel connected?
What makes culture durable?
Why do some stories move people while others disappear instantly?

I’m especially drawn to projects that require both strategic clarity and emotional intelligence; work that balances structure with humanity, tradition with evolution, and systems with lived experience.

Based in Chattanooga, Tennessee.

Awards & Recognition

MarCom Awards

Platinum — Being Here Matters, Internal Communication Campaign (2023)

Platinum — The Power of We, Internal Communication Videos (2020)

Platinum — WellTuned by BCBST, Blog/Website Design (2020)

Platinum — Eyes Up PSA, Television/PSA

Gold — Spring All-Management Livestream Event (2023)

Gold — BlueSky Tennessee Institute, Corporate Image Video (2023)

Gold — BCBST Annual Report 2022 (2023)

Gold — BCBST Enterprise Strategy Employee Document (2020)

Gold — LeadBlue Manager Newsletter, Digital (2020)

Gold — Surprise Billing Infographic, Data Visualization (2020)

Gold — Good News Blue, Internal Communications Web Series (2020)

Gold — BlueCross BlueShield of Tennessee Company Overview (2018)

Gold — Healthy Conversations, Corporate Publication (2018)

Honorable Mention — Diversity and Inclusion Video (2023)

Honorable Mention — Employee Holiday Party Logo (2020)

Honorable Mention — BCBST Mission Video (2020)

Honorable Mention — Corporate Compliance Campaign (2020)

Honorable Mention — Diversity Report 2019 (2020)

Honorable Mention — Healthy Conversations, Print Creativity (2018)

Hermes Creative Awards

Platinum — Mission Video (2022)

Gold — Tennessee Healthcare Innovation Initiative, Animated Video Series (2022)

Honorable Mention — Diversity, Equity and Inclusion Video (2022)

Honorable Mention — Compliance Manuals (2022)

GDUSA Awards

Health + Wellness — Annual Report Design, Mission Moments (2015)

Health + Wellness — Fall Wellness Fair Design (2015)

Health + Wellness — Healthy Conversations Magazine (2017)

Health + Wellness — Healthy Conversations Magazine (2018)

Health + Wellness — Men's Health Awareness Campaign (2018)

American Inhouse Design — Government Relations Booklet (2016)

American Inhouse Design — It's My Blue, Enterprise Strategy Campaign (2016)

American Inhouse Design — Digital Interactive Wall (2016)

American Inhouse Design — Men's Health Awareness Campaign (2016)

Ragan Communications Awards

First Place, Best Print Publication — Better Tennessee Magazine (2015)

Excellence in Internal Communications — Good News Blue (2023)

Excellence in Video — Town Hall Opener, Being Here Matters (2024)

Finalist, Social Media & Digital Awards — WellTuned by BCBST, Wellness Campaign (2024)

Leadership & Development

  • IMPACT Leadership Program (2024) — Top 6% of high performers

  • Chattanooga Urban League, Inclusion by Design Fellow (2023)

  • IDEO U — Collaborative Leadership (2022)

  • IDEO U — Creative Leadership (2022)

Community Engagement

  • Founder, TradChattanooga Irish Traditional Music Session (2025–present)

  • TeamBlue Volunteer, BlueCross BlueShield of Tennessee (2014–present)

  • Speaker, The Power of WE Externship at BCBST (2023, 2024)

  • Member, Chattanooga Public Art Commission (2023–present)