GoBlue Intranet Launch
Overview
An enterprise intranet redesign that transformed a fragmented experience into a connected employee ecosystem supporting clarity, engagement, and alignment at scale.
Challenge
How do you modernize a complex intranet while changing how employees access information, engage with leadership, and experience communication across the organization? And how do you do it by only saving money- not spending it?
Approach
The work treated the intranet as infrastructure, not a website. UX, visual identity, and communications were aligned to support real employee workflows, plain language, and long-term sustainability.
Execution & Impact
Rebuilt site architecture with intuitive navigation optimized for employee experience with data-driven insight
Produced onboarding and how-to videos to support adoption
Launched a phased communications plan with leadership messaging
Implemented governance, editorial guidelines, and ownership models
$160K in annual savings through platform consolidation
40%+ increase in engagement at launch
600% increase in manager engagement within the first month
Adoption of Viva Engage as the organization’s social layer
Measurable improvements in usability and employee experience
Role
Strategic Communications and Creative Lead
Set the narrative and experience strategy for the enterprise intranet launch, aligning executive intent, employee needs, and organizational priorities
Partnered with communications, digital, and leadership teams to translate complex strategy into a coherent, usable platform
Provided creative direction and editorial governance to ensure clarity, consistency, and long-term scalability
“This is so much easier to find things. No one likes change, but the changes made were thoughtful and intentional. It’s a great design . ”