WellTuned Brand Reputation

Overview

A content platform designed to translate health and wellbeing strategy into clear, human-centered stories for a broad external audience.

Challenge

How do you communicate complex health topics in a way that feels credible, accessible, and genuinely useful without oversimplifying or overwhelming people?

Approach

WellTuned focused on clarity, trust, and relevance. Content was designed to meet audiences where they are, using plain language, thoughtful storytelling, and consistent framing to make wellbeing information easier to understand and act on.

Execution & Impact

• Editorial framework for long-form and featured content for brand reputation

• Increased engagement and reach through social media and newsletter strategy

• Recognized with multiple awards for brand reputation, design and external communications including Ragan Daily PR Awards and MarCom Gold and Platinum

Role

Brand Strategy, Creative Director and Brand Narrative Lead

• Served as a core member of the team that developed WellTuned, a brand reputation platform designed to articulate organizational perspective and thought leadership

• Named and framed the platform, establishing its identity, tone, and narrative purpose within the broader communications ecosystem

• Contributed to strategic direction and editorial intent to ensure alignment with brand values, credibility, and long-term reputational goals