Town Hall Livestream Opener

Written By Courtney Cochran

Overview

A narrative-led video opener designed to set context, tone, and focus for enterprise-wide town halls.

Challenge

How do you align a diverse employee audience at the start of a live event so they understand what matters and why before information is delivered?

Approach

The opener treated the town hall as a moment of orientation, not announcement. Narrative framing was used to establish shared context, reinforce priorities, and prepare employees to receive complex information with clarity.

Directional Lens (THRUM) depended on authentic employee imagery, heartfelt joy and pride in the workplace.

Execution & Impact

  • Short-form narrative video designed for live events resulted in stronger audience focus at the start of town halls

  • Hermes Creative Award

  • MarCom Platinum Award

  • Ragan Communications Award

Role

Executive Communications and Editorial Lead

  • Owned, authored and shaped the opening narrative for enterprise town hall livestreams, establishing tone, context, and clarity for leadership messages

  • Partnered with executive and communications teams to ensure alignment between organizational priorities and live messaging

  • Held editorial ownership for opening moments, balancing transparency, confidence, and trust in high-visibility settings

Courtney Cochran
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