Leading Conversations
Overview
An executive communications series designed to model leadership, build trust, and make leadership perspectives visible and accessible across the organization.
Challenge
How do you humanize senior leaders and reinforce a culture of leadership without scripted messaging or performative communication?
Approach
The series centered authentic conversation over polished soundbites. Leaders were positioned as thoughtful, present, and accountable, speaking plainly about priorities, challenges, and work.
Execution & Impact
Interview-based executive video series with minimal scripting
Increased leadership visibility and approachability, demonstrating a culture of openness, trust, and alignment
MarCom Gold Award for Employee and Executive Communications
Role
Executive Communications and Narrative Strategy Lead
Shaped the narrative framework for Leading Conversations, an executive communications series designed to surface leadership perspective and reinforce organizational values
Partnered closely with senior leaders to translate complex ideas into clear, authentic language appropriate for enterprise audiences
Provided editorial direction and creative guidance to ensure consistency, credibility, and tone across episodes and channels
“It’s the first time I’ve really seen how our leaders think. I appreciate the transparency from them on how they work with their teams. ”