Annual Impact Report

Overview

An annual impact report designed to translate organizational performance, priorities, and progress into a clear, credible, human-centered narrative.

Challenge

How do you present complex data, outcomes, and strategy in a way that builds trust, understanding, and confidence across diverse audiences?

Approach

The work reframed the impact report as a strategic narrative rather than a compliance document. Data, storytelling, and design were aligned to highlight meaning, context, and momentum without oversimplifying.

Execution & Impact

• Translated complex performance data into accessible storytelling with data visualization with narrative context

• Balanced transparency with clarity and readability

• Created a durable asset and platform owned by the team to support brand reputation, alignment, and trust

• Saved more than $65K in annual print costs

Role

Narrative and Creative Strategy Lead

• Defined the narrative structure for the annual impact report, translating enterprise performance, culture, and outcomes into a coherent, accessible story

• Partnered with communications, data, and leadership teams to align messaging with organizational priorities and values

• Provided creative and editorial direction to ensure clarity, credibility, and consistency across audiences and channels