BlueSky Tennessee Institute
Overview
A documentary series translating an innovative workforce development strategy into a clear, human-centered story focused on access, opportunity, and long-term talent development.
Challenge
How do you make a complex workforce strategy tangible, credible, and meaningful beyond leadership and policy audiences?
Approach
The work centered people, not policy. Documentary storytelling was used to connect institutional goals to lived experience, allowing strategy to be understood through real voices rather than explanation.
Execution & Impact
Documentary series built around participant interviews and lived experience with clear strategic perspective
Long-form and modular edits for internal and external use
Led to National News attention and Harvard Podcast with CEO
Strengthened understanding, alignment, and credibility around the program
Role
Strategic Communications and Creative Lead
Set the narrative direction for BlueSky Tennessee Institute, aligning workforce development goals with organizational mission and long-term talent strategy
Partnered with academic, business, and internal stakeholders to translate a complex, multi-partner initiative into a clear, compelling story
Provided creative and editorial direction across content and channels to ensure coherence, credibility, and sustained engagement
“This is one of the most meaningful things that we’ve done as a company. ”