Good News Blue

Overview

An employee storytelling initiative designed to highlight everyday wins, reinforce culture, and connect people to shared purpose across the organization.

Challenge

How do you recognize meaningful work and maintain morale at scale without the stories feeling performative or disconnected from reality?

Approach

The series centered real employees focused on impact, effort, and connection. A peer internal influencer host carries the show with consistent news segments related to timey employees engagement offerings.

Execution & Impact

• Employee-led stories highlighting meaningful contributions with broad impact

• Simple, repeatable storytelling format

• Reinforced a culture of recognition and appreciation

• Multiple year awards for Employee Communications and Creativity in Video from MarCom, GDUSA, Ragan

Role

Narrative Origination Lead, Creative Direction and Producer

• Identified the need for a sustained positive narrative to balance enterprise communications and reinforce organizational culture

• Concepted and defined the strategic purpose of Good News Blue, establishing it as a recurring content framework rather than a one-off campaign

• Guided narrative direction and editorial intent to ensure stories reflected authentic employee experience and organizational values